Online MBA in Marketing
Gain the Marketing Skills Needed to Take Your Career to the Next Level
100% online
12-14 months
30 credit hours
$850 per credit
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Earn an Innovative Online Marketing MBA Degree with a Real-World Focus
- Apply By: 01/13/2026
- Start Class: 01/20/2026
The marketing concentration in the MBA program at The University of Tulsa prepares you with the knowledge and skills you need to develop and implement effective marketing strategies in dynamic business environments. In this concentration, you’ll build a deep understanding of key marketing principles, like consumer decision-making, market segmentation, and strategic positioning.
Graduate in as few as 12 months ready to analyze markets, manage customer relationships, and tailor marketing efforts to specific audiences. Through theoretical insights and practical education, you’ll have the knowledge to drive growth, build brand value, and lead marketing initiatives.
Online MBA in Marketing Details
- The MBA program is AACSB accredited.
- Our interactive online classroom ensures you create lasting relationships with classmates and faculty.
- With five start dates per year, it’s always a good time to apply.
- Part-time and full-time options are available, allowing you to create a schedule that meets your needs.
Marketing Courses Developed by Experts
The 100% online courses in the business degree in marketing program highlight the knowledge that you’ll need in growing and fast-paced organizations. As you learn, you’ll get to know the expert UTulsa faculty and your fellow students in an interactive online classroom.
MBA in Marketing Required Courses
The primary objective of Innovation and Product Development is to introduce students to concepts related to the marketing of innovation, new processes, and new products. The course will discuss and apply tools and concepts required to assist in analyzing the viability of innovations, new products, and new processes. At the conclusion of this course, students will have a greater understanding of the innovation process. Integral to the overall perspective of the course, students will develop important analytical capabilities related to the initiation, implementation, and completion of the innovation process as it pertains to the marketing function.
The objective of this course is to extend and apply marketing and its management, including principles, concepts, and theories, to international and global contexts. A series of marketing issues and considerations become critically important at the international level, whereas they are much less important in domestic markets. For example, global firms favor marketing standardization of marketing, but to be viable local competitors, they must adapt their marketing strategies to local markets. These are diametrically opposing actions which we address within the context of environmental influences upon marketing strategy development. Additionally, global firms must simultaneously enter and manage multiple markets, lines of business, and product groups. Environmental contexts represent important determinants of these differences and much time shall be devoted to the coverage of these important aspects of international and global marketing. Case studies, readings, and research provide a key vehicle with which we achieve these goals.
Students will learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives. The research process with emphasis on evaluation and interpretation of marketing research.
Learn more about the core courses associated with the online MBA program at UTulsa. These courses ensure that you get a well-rounded business education along with your concentration.
View Program CurriculumMarketing Careers for MBA Grads
UTulsa graduates are prepared for a variety of in-demand marketing roles. Advertising, promotions, and marketing managers can expect 8% growth in the number of job openings between 2023 and 2033.1
The UTulsa career center (Cane Careers) provides a dedicated career coach for business students. You’ll get personalized one-on-one skill development, career exploration, and networking resources. Schedule an appointment at your own availability. UTulsa boasts 100% job placement for its MBA grads.
Marketing Manager $159,660 per year1
Brand Manager $114,707 per year2
Explore More MBA Concentrations
Explore the industry-specific concentrations available to you at The University of Tulsa. Our degree options provide a solid foundation in business along with specialized skills, allowing you to tailor your degree to your career aspirations. An MBA with a focus will provide the competitive advantage you need to get ahead.
Sources
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” Retrieved June 5, 2025, from http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
- PayScale. “Average Senior Brand Manager Salary.” Retrieved June 5, 2025, from https://www.payscale.com/research/US/Job=Senior_Brand_Manager/Salary.